Businesses

If you are interested to become part of our private beta; email us at: contact@twollars.com

Twollars provides an innovative platform to help mark out your business as a socially aware, responsible and generous organisation. Twollars help you build and enhance the social capital of your business.

Additionally, Twollars allow you to engage customers with your brand in a new and powerful way. This helps you build brand loyalty and enhance your reputation among your customers.

Twollars for business is simple, clear and rewarding. It works as follows:

  1. Twitter users acknowledge, reward, thank and offer appreciation to one other by giving and receiving Twollars.
  2. At any time, users can donate their Twollars to a charity.
  3. You (A Business) then ‘purchase’ the accumulated Twollars from the charity in exchange for ‘real’ money as a way of supporting the charity’s cause.
  4. You can use your Twollars by rewarding visitors to your web site or business. For example, when visitors engage with your brand, you can give them Twollars in return as a way of showing your appreciation.
  5. Your customers can then use the Twollars as a currency of appreciation to thank one another and donate them to charity.
  6. This perpetuates the virtuous circle and flow of positive energy and social capital.

This enhances your brand and your business is identified as being socially responsible.

How Twollars for business works

Twollars is a symbolic token or unit of positive social energy. Twollars capture and preserve that energy so it can be passed on to others. This has far reaching implications. By storing social energy as a unit of ‘currency’, not only does the energy flow from person to person, but it can be aggregated. Twollars allows many small, individual acts of kindness to be combined until it represents an aggregate of positive social energy. As each individual user donates their Twollars to charities, the Twollars accumulate in the charity’s account.

Now the magic begins

As a business you can ‘purchase’ these Twollars from the charity with ‘real’ dollars (or any other currency). So for example, if Vitamin Angels has received 10,000 Twollars in donations from Twitter users, you (as an individual or a business supporting Vitamin Angels) can purchase these Twollars for USD 1,000. The charity directly benefits from the donation. And you benefit from owning a large number of Twollars. Remember, they represent the stored positive, social energy of your potential customers.

So what do you do with Twollars once you acquire them?

Brands and larger businesses Once you are in possession of Twollars, you have a powerful tool to engage with and reward your customers. For example, by offering Twollars on a website, you can reward your customers when they engage with your brand, i.e, watch a video or buy goods and services. Customers know that Twollars can only be acquired by donating to a charity. So you also have a way of promoting a charity and building customer appreciation. SME’s, websites and bloggers By acquiring Twollars and giving them away to your users and readers, you have a great way to engage in conversation about the cause you support and encourage loyalty and repeat business. Your users will appreciate being rewarded with Twollars. Your customers, users and readers can give you Twollars too Everyone likes being appreciated. Now your customers can reward and acknowledge you by giving you Twollars. Do something good for your customers, and they will thank you in return. By allowing users to donate Twollars on your website, you can fully engage with them. In return, users may show their highest form of appreciation – donating Twollars to you. In turn, you can donate the Twollars to charity. Or perpetuate the circle of positive energy by rewarding other customers.

If you are interested to become part of our private beta where we help you integrate Twollars; email us at: contact@twollars.com